Digital Marketing: : The digital market has changed the present day market to a great extent. Because no company can reach its business heights without digital marketing. Through digital market, you can easily reach your product to the cutomer. Through the digital market, companies try to know here what kind of product the customer wants. For those who do not know about Digital Marketing, in this article they are going to tell what is Digital Marketing (Digital Marketing kya hai). Without delay, let us know about Digital Marketing (Digital Marketing in Hindi Step by Step) in detail –

What is digital marketing?

Marketing of products or services using digital techniques on the Internet is called digital marketing. In this era of internet, online shopping, ticket booking, recharge, bill payment, online transaction etc. are all done through internet. Because nowadays the trend of people has increased towards internet. Through digital marketing, you can enjoy all the facilities through phone or laptop. Let us tell you, for the publicity of the company which used to open in the old times, posters used to be put up at different places in the market. The people of the company used to go door to door for the promotion of the product. Or used to promote the product by organizing camps.

Digital Marketing is such a platform through which identification of new customers has become easy. through which The product can be delivered to more and more people in a simple way. Digital marketing is the best way to establish a relationship between the product and the customers. Give you the date, customer interest, trends and what the customer wants can be easily calculated through digital marketing. So let's know some more information about digital marketing in this article-

Why Digital Marketing is Necessary for Business?

At present, digital marketing is proving to be a Brahmastra for companies. Companies use new strategies for digital marketing (digital marketing kyon jaruri hai). Through this article, we are going to tell you why digital marketing is necessary for good profits and publicity of the product. Will talk on this.

Why Digital Marketing Necessary

  • Through digital marketing, you can easily reach the information about your product to the customers.
  • Through digital marketing, the product can be sold by showing it to the target audience.
  • Low cost and good profits of digital marketing as compared to traditional marketing
  • You can sell products by using good methods in digital marketing, in which you can video promotion, search engine, etc.
  • By doing digital marketing of a product, the brand value of that product increases. Because of which the name of the company is remembered
  • Services can be given directly to all customers through digital marketing. Which includes online classes, and some software etc.
  • Through digital marketing, you can easily promote your product in other countries

Benefits of Digital Marketing

Along with knowing about what is Digital Marketing (Digital Marketing kya hai), there is a need to know about its benefits, which are as follows.
  • Digital marketing can be started in less money. You can start it with Rs 100 or even Rs 1,000.
  • Through digital marketing, it is easy for you to reach your products or services to people
  • Digital marketing is easy to do other marketing.
  • You can easily change ad campaigns automatically
  • It usually has a good conversion rate. That means people quickly become customers.
  • Making a career in digital marketing is easy.
  • Promoting an existing business website or blog is very easy
  • Better monitor how your SEO team is doing
  • Work from home as internet marketers can work as a freelance.

Types of Digital Marketing

After getting the basic knowledge about what is digital marketing (digital marketing ke prakar kitane hote hai), now let us know the types of digital marketing which are as follows.

Search Engine Optimization (SEO):- This is a technique through which you can get your website at the top of the Google search engine results. With this technique, you can easily bring your product to the Google search engine by doing keyword analysis (google key words) according to your business. By using Keyword Tool (keywordtool) and following SEO Guidelines, you can make your business reach heights.

Social Media:- At present, the time of social media is going on, in which there are many websites like Facebook, Twitter, Instagram, LinkedIn etc. on which thousands of people can put their thoughts and feelings in front of thousands of people. Social media is the best platform for advertising.

Email Marketing:- Through email marketing, you can easily promote the product of a company. If you want to promote your product through email marketing, then you have to run an email marketing campaign which should be attractive. There should be proper information about the product in the email marketing campaign. With which you can make your business flourish.

YouTube Channel:- Soil media plays a big role in reaching any product directly to the people. One of which is YouTube. You can promote your product by creating a YouTube channel.

Affiliate Marketing:- Affiliate Marketing is also a part of digital marketing through which you can easily promote your product and service. Advertising of products through websites, blogs and links is called Affiliate Marketing. In this, commission is received for placing links on the website. Which is a good means of earning.

Apps Marketing: - Promoting your product by creating different types of apps on the Internet is called Apps Marketing. Apps marketing is very popular in today's time. Because today everyone uses smartphones.

How to do Digital Marketing Course

How to do digital marketing courses (digital marketing course kaise kare?) to make a career in digital marketing? Let me tell you, digital marketing courses can be done both online and offline. Apart from this, digital marketing courses can be done both free and paid. You can do google's free certified course through google kr. You can learn this course for free from Google sitting at home. For this you have to go to these two websites-
  • Google Digital Unlocked
  • Google Skills Shop

Digital Marketing Course Syllabus

Before doing Digital Marketing course, it is important to know what is Digital Marketing course syllabus. Let us tell you, the Digital Marketing course syllabus is decided according to the course level as well as the institute. But on some level it is stuff. Through this article, a list of major topics covered under Digital Marketing Syllabus is given:
  • Introduction to Digital Marketing
  • SEO optimization
  • Introduction to CRM
  • email marketing
  • Competitor and Website Analysis
  • Market Research
  • Content Creation, Management & Promotion
  • Introduction to Web Analytics
  • Mobile Marketing
  • Social Media Marketing
  • Digital Marketing Budgeting, Planning & forecast
  • Digital Marketing Project Management
  • Product Marketing (Facebook, Instagram, Google Ads) 
  • Affiliate Marketing
  • Website Data Analytics
  • Paid Ads Optimization Strategies 
  • Neuromarketing Fundamentals 

Digital Marketing Courses

Today, through this article, we are telling about some popular digital marketing courses: -

Digital Marketing Courses List

  • CDMM
  • SEO
  • SMM
  • Email Marketing
  • Inbound Marketing
  • Growth Hacking
  • Web Analytics
  • Mobile Marketing

How Many Months is the Digital Marketing Course?

A digital marketing certification course is of 3 to 6 months. While the general course like BBA etc. is of 3-4 years. Post graduate course in digital marketing is of 2 years

Eligibility for Digital Marketing Course

What is the qualification required for digital marketing course? By doing which you can get a job in Multi National Company. So let's know what should be the qualification for digital marketing course.
  • For Bachelors of Digital Marketing course admission applicant must have passed class 12th in any stream from a recognized board
  • Some universities and colleges conduct entrance exams for this course. SAT or ACT scores are required for Bachelors from abroad.
  • For Masters courses candidate must have Bachelors degree
  • GRE scores are required to pursue a masters degree abroad
  • Also for Abroad you also need IELTS or TOEFL scores in addition to the above requirements.

Digital Marketing Course Fees

Digital marketing course fee (digital marketing course ki fees kitne hai) is decided on the basis of course level and institute but by an estimate digital marketing course fee can be up to INR 15-60 thousand

Foreign Universities for Digital Marketing Course

To do digital marketing course from foreign, we have been talking to you about some universities, which can get a good job in a multi national company of digital marketing course.

List of foreign universities for digital marketing course.

  • University of British Columbia
  • Simon Fraser University
  • McMaster University
  • Ontario Tech University
  • Ryerson University
  • University of Alberta
  • University of Waterloo
  • Laval University
  • York University

Top Indian Digital Marketing Institute

The names of some Indian institutions for doing digital marketing course are as follows-
  • Simplilearn, Bangalore
  • AIMA- All India Management Association, Delhi
  • DSIM- Delhi School of Internet Marketing, Delhi and Bangalore
  • Learning Catalyst, Mumbai
  • Digital Vidya, Branches all over India
  • New Delhi YMCA, Delhi
  • Zica, Indore
  • Institute of Digital Marketing- IDM, Mumbai
  • Internet Marketing School, Kolkata

Application Process for Digital Marketing

Apply below for digital marketing course, its complete process is explained below. By following it, you can apply in digital marketing course.
1. First of all choose the applicant institute from where you have to do digital marketing course.
2. After choosing the institute, get complete information about the course by knowing its website.
3. After getting complete information about the course, collect the documents asked for the course.
4. If entrance test is conducted for this course, then qualify it.
5. On the basis of marks obtained in the examination, you will get admission in digital marketing course.
6. Some colleges also provide admission through Group Discussion (GD) and Personal Interview
7. Further if you want to do digital marketing course from abroad then you have to pass the following exams.

Digital Marketing Salary

After knowing what is Digital Marketing, now it is the turn, how much salary will be received after getting Digital Marketing job. So let's know how much salary you will get from digital marketing jobs.
Job ProfilesAverage Salary in India (INR)
Digital Marketing Manager6-7 Lakh
SEO Specialist4 - 5 Lakh
Social Media Manager5-6 Lakh
Content Marketing Specialist4-5 lakhs
Pay Per Click or SEM Analyst3-4 Lakh
Content Writer 3-4 lakhs

Digital Marketing- FAQ

Q1. What do you understand by digital marketing?
Ans. The response to marketing your goods and services through digital means is called digital marketing.
Q2. Why is digital marketing important?
Ans. Through this, you can easily deliver your product or service to the customers in a short time. In this way there will be profit in your business. Through this you can earn profit of lakhs of rupees from your business.
Q3. What is the work of digital marketing?
Ans. Digital marketing is the marketing of products or services using digital technologies on the Internet, including through mobile phone apps, display advertising and the use of any digital medium.
Q4. What is the purpose of digital marketing?
Ans. Digital marketing can be used by businesses of all sizes to promote their products and services, generate leads and increase sales. Digital marketing can help businesses reach target audiences, build brand awareness, and establish a strong online presence.

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